Fed up of engagement that doesn't deliver?
Boost sign-ups, builds trust, and help reduce sewer spills through community-wide rainwater capture.
Do you want to deliver successful rainwater capture projects? Our tailored engagement process combine audience insight, creative campaigns, and a frictionless sign-up process to inspire action at scale - reducing sewer spills, strengthening community relationships keeping them involved long after installation.
Talk to us about your next rainwater project.
Are you running a rainwater capture project?
Rainwater capture schemes can help reduce the pressure on sewer network, tackle sewer spills and help mitigate the impacts of surface water flooding - but getting households to sign up is often harder than installing the infrastructure itself.
Water companies face persistent challenges when trying to turn awareness into action:
- Low interest levels despite high investment in schemes.
- Customers switched off to water company messaging.
- One-dimensional engagement approaches that fail to connect with audience.
- Lack of trust in corporate communications.
- Limited understanding among customers about why these initiatives matter.
- Frustration around perceived responsibilities or impacts.
- No long-term engagement plan to ensure water butts are maintained and used effectively.
- Missed opportunities to integrate wider water efficiency and sewer misuse messages.
The result? Schemes under-deliver on their potential, regulatory targets are harder to meet, and valuable opportunities to build lasting customer trust are lost.
Why Can Engagement Efforts Fall Short?
Encouraging householders to participate in rainwater capture schemes isn’t about telling them it’s a good idea.
Like any other product or service, connecting with them in the right way, at the right time and through the right channels is essential.
Often, campaigns rely on one-dimensional approaches that don’t reflect how people make decisions.
Change and action requires multiple touchpoints to build trust, increase awareness, and improve understanding of why initiatives matter.
Without a strong educational element and repeated, varied engagement, many schemes never achieve their full potential.
The core issues are:
- Messages that don’t resonate: generic communications fail to connect with householders’ values, priorities, or day-to-day realities.
- Low attention and high distraction: people are busier than ever and bombarded with competing messages, making it harder for any single message to stick.
- Limited channels: relying on one-dimensional approaches misses large segments of the audience who respond to different types of engagement.
- Trust barriers: as a water company, your message can be met with scepticism or resistance, no matter how well-intentioned.
- Friction in the process: even willing participants can drop out if the sign-up or installation journey feels confusing or time-consuming.
- Lack of continuity: without a plan to maintain interest and support after installation, systems risk falling into disuse.
Overcoming these barriers requires more than just awareness-raising.
To cut through the noise and tackle sewer spills reliance leaflet drops or social media ads alone is not enough. A coordinated engagement strategy is needed to drive action and make participation easy.
Using a strategic, multi-touch approach to blend digital, face-to-face, and independent voices inspires action, makes participation effortless and keeps communities engaged long after the initial campaign.
How can we help?
We design and deliver bespoke engagement programmes that:
- Resonate with your audience: using language, imagery, and stories that connect with local priorities and everyday realities.
- Reach the intended audience: combining digital, print, events, and community networks to create multiple, reinforcing touchpoints.
- Build trust through independent voices: partnering with local champions, schools, and community groups to amplify your message in a way people believe.
- Make participation effortless: from simple sign-up processes to clear installation scheduling and support - all purposefully designed with rainwater capture projects in mind.
- Create long-term impact: embedding water efficiency and sewer misuse messages alongside rainwater capture initiatives, and ensuring assets like water butts are maintained.
Looking for engagement to amplify the impact of your project? Find out more by booking a call.
How It Works
We tailor every engagement campaign to your goals and community, ensuring maximum impact from start to finish:
Book a Discovery Call
We start by understanding your project needs and goals so we can create a tailored proposal that fits your campaign objectives.
Define Goals
Align with your strategic targets and messaging - whether it’s disconnecting roof area, slowing the flow, or meeting regulatory requirements.
Research & Insight Gathering
Understand the local community, motivations, and barriers to participation through data and insights.
Tailored Engagement Activities
Design and implement a mix of digital, print, in-person, and community-led activities that resonate and reinforce messaging.
Sign-up Facilitation & Installations
Simplify the customer journey with a frictionless sign-up process and clear, timely installation support.
Ongoing Engagement & Education
Maintain momentum post-installation with audits, messaging on water as a resource, and sewer misuse education to ensure sustained impact.
What can you expect?
Did you know, our platform has been purpose built to facilitate rainwater capture schemes?
This means a seamless sign-up process for customers with installation management fully integrated into the process as well as providing you with all the data you need.
This means:
Increased Customer Trust and Satisfaction
Build a positive brand reputation through authentic, community-focused engagement - our projects are rated 4.6 stars out of 5 and 100% of survey respondents would recommended to a friend or neighbour.
More Rainwater Captured, Fewer Sewer Spills
Directly support your network resilience and environmental targets.
Data-Driven Insights for Future Campaigns
Benefit from ongoing feedback and performance metrics to refine and improve schemes.
Demonstrated Regulatory Compliance and Innovation
Show clear progress on PR24 outcomes and other regulatory commitments.