Let's discuss why this years World Water Day is so important, and how it links to the overall picture of water and rainwater management.
Every year on March 22nd is World Water Day, an event dedicated to raising awareness of the importance of freshwater and the growing challenges of water scarcity. Established in 1993 following a proposal at the United Nations Conference on Environment and Development in Rio de Janeiro, the day reminds us that access to safe, clean water is a fundamental human right that is increasingly under threat.
While it’s easy to assume that water scarcity won’t affect countries like the UK, where rainfall is abundant, the reality is more complex. Water scarcity is on the rise globally, driven by population growth, climate change, and the increasing demand for water resources. Even here, some regions are already beginning to feel the strain with England, Scotland, and Wales estimated to be short of 800-3 billion litres of water per day by 2050
This year’s World Water Day focuses on glacial preservation which is a critical issue for communities and ecosystems worldwide. Glaciers play a vital role in regulating freshwater supplies for billions of people, but human activity is causing them to melt at an alarming rate. Often, the terms glaciers and sea ice get used interchangeably but there is a distinction, sea ice forms and melts strictly in the ocean whereas glaciers are formed on land from ice, snow and sediment.
Since the industrial revolution, rising temperatures, especially in polar regions, has accelerated glacial melting. This has far-reaching consequences:
Changing meltwater flows contribute to extreme weather events, such as more frequent floods and longer, harsher droughts. Rising sea levels threaten coastal communities and habitats.
Massive amounts of cold glacial meltwater entering warmer oceans disrupts ocean currents, leading to more destructive storms and unpredictable weather patterns.
Wildlife dependent on ice, such as walrus and polar bears, face shrinking habitats and increasing conflicts with humans. Fisheries are also under threat, as warming waters alter where and when fish spawn, impacting industries and food security.
Even with significant reductions in greenhouse gas emissions, scientists predict that more than one-third of the world’s remaining glaciers will melt by 2100, with devastating consequences. Alarmingly, 95% of the oldest and thickest Arctic sea ice is already gone, and the Arctic could see ice-free summers as early as 2040.
You might wonder how melting glaciers in Antarctica or Greenland affect us here in the UK. The answer lies in the extreme weather patterns linked to this phenomenon. As glaciers melt, we’re seeing:
At Our Rainwater, we’re working to make rainwater capture an essential part of how we respond to these growing challenges. Just as recycling became a mainstream movement over the past few decades, rainwater harvesting can help us mitigate the effects of climate change and protect our water resources.
Here’s how rainwater capture can help:
Collecting rainwater slows its flow into drainage systems, preventing them from becoming overwhelmed during heavy storms. This reduces flood risks for homes, businesses, and communities
Harvested rainwater can be reused for irrigation, cleaning, and other non-potable uses, easing the demand on reservoirs and mains water supplies.
By capturing rainwater at the source, we can reduce the volume of water entering sewer systems, preventing overflow events that pollute our rivers and seas.
Despite its benefits, rainwater harvesting is still in its early stages of adoption. To make it a widespread practice, we need:
As individuals and businesses, we all have a role to play in securing our water future. Here’s how you can get involved:
World Water Day is a time to reflect on the critical importance of freshwater and the steps we must take to protect it. This year’s theme, glacial preservation, highlights how climate change is reshaping our planet and the urgent need for action.
At Our Rainwater, we’re committed to being part of the solution by championing rainwater capture as a key tool in the fight against water scarcity, surface water flooding, and sewage pollution which are all linked. But we can’t do it alone. With collective action we can build a more resilient and sustainable future for everyone.
Let’s act now to preserve our water resources for generations to come.
Our Rainwater Ltd,
The Innovation Centre
Rennes Drive,
Exeter,
England,
EX4 4RN
Our Rainwater © 2025