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World Water Day 2025

Published on 15 March

Let's discuss why this years World Water Day is so important, and how it links to the overall picture of water and rainwater management.

  • Water
  • Glaciers
  • Meltwater

History

Every year on March 22nd is World Water Day, an event dedicated to raising awareness of the importance of freshwater and the growing challenges of water scarcity. Established in 1993 following a proposal at the United Nations Conference on Environment and Development in Rio de Janeiro, the day reminds us that access to safe, clean water is a fundamental human right that is increasingly under threat.

While it’s easy to assume that water scarcity won’t affect countries like the UK, where rainfall is abundant, the reality is more complex. Water scarcity is on the rise globally, driven by population growth, climate change, and the increasing demand for water resources. Even here, some regions are already beginning to feel the strain with England, Scotland, and Wales estimated to be short of 800-3 billion litres of water per day by 2050

The 2025 Theme: Glacial Preservation

A glacier in a valley

This year’s World Water Day focuses on glacial preservation which is a critical issue for communities and ecosystems worldwide. Glaciers play a vital role in regulating freshwater supplies for billions of people, but human activity is causing them to melt at an alarming rate. Often, the terms glaciers and sea ice get used interchangeably but there is a distinction, sea ice forms and melts strictly in the ocean whereas glaciers are formed on land from ice, snow and sediment.

Problem

Since the industrial revolution, rising temperatures, especially in polar regions, has accelerated glacial melting. This has far-reaching consequences:

An aerial view likely from space of two adjacent storm systems

Changing meltwater flows contribute to extreme weather events, such as more frequent floods and longer, harsher droughts. Rising sea levels threaten coastal communities and habitats.

A map depicting various current flows

Massive amounts of cold glacial meltwater entering warmer oceans disrupts ocean currents, leading to more destructive storms and unpredictable weather patterns.

A fishing vessel at sea

Wildlife dependent on ice, such as walrus and polar bears, face shrinking habitats and increasing conflicts with humans. Fisheries are also under threat, as warming waters alter where and when fish spawn, impacting industries and food security.

Even with significant reductions in greenhouse gas emissions, scientists predict that more than one-third of the world’s remaining glaciers will melt by 2100, with devastating consequences. Alarmingly, 95% of the oldest and thickest Arctic sea ice is already gone, and the Arctic could see ice-free summers as early as 2040.

Why Glacial Melting Matters for the UK

You might wonder how melting glaciers in Antarctica or Greenland affect us here in the UK. The answer lies in the extreme weather patterns linked to this phenomenon. As glaciers melt, we’re seeing:

  • Tougher and Longer Droughts: Hotter, drier summers will place increasing pressure on our reservoirs and water supplies, intensifying water scarcity even in typically wet regions.
  • Frequent and Severe Storm Events: Heavier downpours are already overwhelming natural and manmade drainage systems. Surface water flooding is likely to rise, threatening homes, businesses, and infrastructure.
  • More Sewer Spills: During storm events, sewer systems often overflow, releasing untreated/partially treated waste into rivers and seas, damaging ecosystems and posing public health risks.
A map of the UK with a Pin in it.

Our Role: Rainwater Capture as a Solution

At Our Rainwater, we’re working to make rainwater capture an essential part of how we respond to these growing challenges. Just as recycling became a mainstream movement over the past few decades, rainwater harvesting can help us mitigate the effects of climate change and protect our water resources.

Here’s how rainwater capture can help:

A flooded street with a sign saying flood next to it

Collecting rainwater slows its flow into drainage systems, preventing them from becoming overwhelmed during heavy storms. This reduces flood risks for homes, businesses, and communities

A water reservoir with a  highly backdrop

Harvested rainwater can be reused for irrigation, cleaning, and other non-potable uses, easing the demand on reservoirs and mains water supplies.

A sewer outflow flowing into a watercourse

By capturing rainwater at the source, we can reduce the volume of water entering sewer systems, preventing overflow events that pollute our rivers and seas.

Next Steps

A fake mini street in a city with lots of greenery lining the street

Despite its benefits, rainwater harvesting is still in its early stages of adoption. To make it a widespread practice, we need:

  • Legislation and Policy Changes: Governments must mandate rainwater capture in new developments and incentivise retrofitting for existing properties.
  • Infrastructure Investment: Sustainable Drainage Systems (SuDS) should become a standard part of urban planning to handle stormwater more effectively.
  • Public Awareness: Just as recycling campaigns helped people embrace sustainability, we must educate communities about the benefits of rainwater capture and how they can implement it at home.

What You Can Do

As individuals and businesses, we all have a role to play in securing our water future. Here’s how you can get involved:

  • Install Rainwater Harvesting Systems: From simple rain barrels to more advanced systems, start capturing and reusing rainwater at home.
  • Complete our short survey in just a few minutes and contribute to a more sustainable future!
  • Advocate for Policy Change: Support local councils and policymakers in adopting legislation for mandatory rainwater capture and SuDS.
  • Educate and Inspire: Share information about rainwater harvesting and glacial preservation with your community to encourage collective action.
A water butt with an open tap emptying into a watering can

Conclusion

World Water Day is a time to reflect on the critical importance of freshwater and the steps we must take to protect it. This year’s theme, glacial preservation, highlights how climate change is reshaping our planet and the urgent need for action.

At Our Rainwater, we’re committed to being part of the solution by championing rainwater capture as a key tool in the fight against water scarcity, surface water flooding, and sewage pollution which are all linked. But we can’t do it alone. With collective action we can build a more resilient and sustainable future for everyone.

 

Let’s act now to preserve our water resources for generations to come.

Connect with us

Our Rainwater Ltd,
The Innovation Centre
Rennes Drive,
Exeter,
England,
EX4 4RN

[email protected]

Our Rainwater © 2025